Here you'll find a rich collection of articles and resources that delve into the nuances of music composition, production techniques, and industry insights. The blog features interviews with composers, producers, creatives and filmmakers and deep dives into specific genres and styles, and practical tips for aspiring musicians and producers. Whether you're interested in the latest trends in film scoring, want to learn about the intricacies of sound design, or are looking for inspiration from case studies of successful projects, Viral Music offers a wealth of knowledge and inspiration for music professionals and enthusiasts alike.
The content is crafted by a diverse team of experts, providing a global perspective on the art and business of music. From breakdowns of iconic scores to discussions on the role of technology in modern music production, the blog serves as a hub for learning and exploring the ever-evolving landscape of the music industry.
Matthew Alexander: A Creative Director’s Dynamic Approach to Music Integration
If you’re in advertising and you’re able to utilize completely original compositions for your background tunes, that’s when you’ll create the most eye-catching campaigns.
How Zoey Zhou Found Purpose Through Film Composition
Finding your passion isn’t just about building your skills – it’s about finding meaning in what you do. Film composer Zoey Zhou is a great example of someone who both harnesses her talents and recognizes why they contribute to her true purpose.
8 Powerful Ways to Collaborate with Music Composers and Boost Ad Engagement
If you’re a creative director in advertising, building productive relationships with music composers is a MUST. After all, music plays a crucial role in elevating a brand’s message and connecting with the audience on an emotional level.
The Stock Music Trap: Why Original Scores Still Matter in Social Media Campaigns
In a recent interview with Rob Baiocco, Co-Founder and Chief Creative Officer at The BAM Connection, we delved into the challenges of creating standout social media campaigns in a world increasingly dominated by stock music and visuals.
The Secret to Music Selection: Your Guide to Different Types of Music in Advertising
What are the different ways we use music in ads, what are some examples of good music selection, and how do you make the right choice of music for your campaign?
PACO CEPEDA: REFLECTIONS FROM AN AUDIOVISUAL INNOVATOR
From his belief that entrepreneurship is born from the heart to his insights on balancing creativity with strategic responsibility, Paco shares how :Diptongo has grown through passion, observation, and adaptability.
When it comes to improving your advertisements, one little tweak can go a long way. And yet, in a time when ad spots permeate virtually every form of media, how do you make your ads stand out in a sea of competition?
Let's talk about the unsung hero of advertising: background music in videos. It might seem like a small detail, but trust us, it's a BIG deal. That little tune playing in the background can make or break an ad. So, how do you make it work, especially when there’s someone chatting away in a voiceover? Let’s dive in!
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