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Here you'll find a rich collection of articles and resources that delve into the nuances of music composition, production techniques, and industry insights. The blog features interviews with composers, producers, creatives and filmmakers and deep dives into specific genres and styles, and practical tips for aspiring musicians and producers. Whether you're interested in the latest trends in film scoring, want to learn about the intricacies of sound design, or are looking for inspiration from case studies of successful projects, Viral Music offers a wealth of knowledge and inspiration for music professionals and enthusiasts alike.
The content is crafted by a diverse team of experts, providing a global perspective on the art and business of music. From breakdowns of iconic scores to discussions on the role of technology in modern music production, the blog serves as a hub for learning and exploring the ever-evolving landscape of the music industry.
Why Music Drives Retention in Ad Spots
When it comes to improving your advertisements, one little tweak can go a long way. And yet, in a time when ad spots permeate virtually every form of media, how do you make your ads stand out in a sea of competition?
Read MoreHow to Balance Creativity and Budget: Insights from Stefano Marrone, Founder of Unit 9
We had a conversation with Stefano Marrone, founder of Unit 9, and talked about the decision-making process behind music selection.
Read MoreHow to Use Background Music in Ads
Let's talk about the unsung hero of advertising: background music in videos. It might seem like a small detail, but trust us, it's a BIG deal. That little tune playing in the background can make or break an ad. So, how do you make it work, especially when there’s someone chatting away in a voiceover? Let’s dive in!
Read MoreDon't Get Muted! The Lowdown on Music Licensing for Ads (No Law Degree Needed!)
A catchy jingle or a perfectly-placed hit song can weave its way into our brains, leaving a lasting impression of the brand it represents.
Read MoreStorytelling with Sound: Crafting the Soundtrack to an Impactful Brand Narrative
A good story sticks with us, it makes us feel connected to others, it might even bring a tear to the eye. Brands use this to their advantage.
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