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Looking for the easiest route when it comes to finding high-quality music in your ad campaigns?
We can sympathize – but we also don’t want you to land in hot water.
Sure, it’s tempting to use popular music in your social media content. People do it all the time on TikTok to generate views.
But remember – developing an ad campaign isn’t the same as creating a TikTok video. TikTok licenses its music, as should your company.
Why is this so important?
Well, here’s why music copyright infringement in advertising can be a costly mistake:
Using copyrighted music without proper licenses can lead to
It’s one thing to have one video taken down, but an entire social media account? Now that would definitely appear suspicious to your followers. It’s not worth the gamble.
Licensing popular music isn’t cheap. Even worse, using music without proper permission can lead to legal actions or six figure fines, costing more than you bargained for. For example, in 2023, Louis Vuitton included a Venezuelan song in one of their campaigns called “Por Alguien Como Tu” (recorded by Los Darts) without permission. The music publisher of the song, Discoma, has filed a notice of infringement, which could eventually lead to Louis Vuitton being sued.
Platforms like Instagram, YouTube, and TikTok actively monitor content for copyright violations. If flagged, your content reach could be severely limited, negatively affecting your organic growth.
Marketing campaigns usually consist of many moving parts, such as posting on multiple social media channels and funding paid ads to boost engagement. If one of your ads receives copyright strikes or takedowns, this can completely damage all of the efforts of an entire marketing campaign and waste tons of money.
As a result of all of the aforementioned points, your brand can receive a negative impression if people start to notice suspicious deletions of your content. Especially if your brand is renowned, word about your copyright infringements could become widely known. Studies show that 60% of companies that have garnered a negative reputation from copyright infringement will continue to experience decreased success.
Original music not only keeps your content copyright-safe but also allows you to craft a unique brand sound that resonates with your audience. It’s a powerful way to stand out and stay authentic! Plus, you’ll get:
We can offer you first-rate music – and not generic. At Viral Music, we specialize in creating original compositions that amplify your brand’s presence. Don’t risk your reputation with copyrighted tracks—let’s create something truly yours. And rest assured – we’ll handle the licensing part.
Ready to elevate your music? Reach out and GET STARTED!
